A recent BBC report revealed some world-known celebs had performed in Essex, while others planned to host concerts in the coming months. When asked why artists, such as Justin Timberlake and Bryan Adams visited the region, James Young said “Essex is the events county.”
The Colchester Events operational manager added “And it’s because we have established a reputation that the area can host well-managed events.” From this report, owning spaces ideal for events is key to staying ahead in the venues industry. The challenge, however, is how to make your site attractive to people interested in renting an event space?
In this post, we’ll explore how to style and showcase venues in Chelmsford, Brentwood, and elsewhere in the region. By styling right, you show customers you can create their dream occasion upfront with ready-made sites and Instagram-worthy photographs.
Embrace Local Glamour for Decor Inspiration
Ever wondered why guests choose local venues tucked in small towns over those in big cities? To enjoy the cultural mood of the area. And Essex has a unique charm and decor trends that can be incorporated easily into spaces. For instance, say you have a venue based in Southend or Frinton-on-the Sea.
Your decor should be coastal-inspired, with white, sea blue, and sandy brown shades. Go for an open layout that features subtle seaside touches, like coral centerpieces, colorful sea glass in clear vases, and photos of local harbors. Authenticity is vital, so add rattan furniture, woven baskets, and linen tablecloths.
For venues in rural towns like Dedham, Finchingfield, and Ashdon, your tones will revolve around browns, soft yellows, green, and cream. Then, include wood, wildflowers, stone, and vintage pieces to add focus on natural surroundings.
You could mix lanterns, barrels and reclaimed furniture with modern minimalistic signage or sleek glassware.
Venues in urban centers have an energetic and sophisticated atmosphere. Therefore, aim for clean, stylish, flexible looks with neutral tones- black, metallic, whites, and greys.
Decorate with LED lighting or neon signage and maximize small spaces with mirrors, multipurpose furniture, and plants. A mural or clean photograph of the county’s landmarks adds warmth to the space.
Focus on Quality Photography
Before people contact a venue, they do a quick search online.
For example, couples looking for locations with fascinating architecture and picturesque landscapes searched Fennes situated in Essex, 1,100 times in one month, according to wedding venue statistics in the UK.
What does this mean for your venue’s marketing campaign? Your space should look appealing in photos, as potential bookers will visualize their ceremony by looking at your website and social media pages.
While you can do the photoshoot yourself using a tripod, consider working with an architectural photographer.
Experts in architectural and commercial photography capture clear ground-level and aerial-view images using pro cameras and lenses.
They’ll not just take wide-angle shots to display space and layout but also detailed pictures that showcase table settings, decor accents, daylight lighting, and evening ambiance.
Update photos seasonally to reflect the venue’s transformation to give prospective clients a perfect visual of what to expect in different seasons.
Design an Unforgettable Entrance
You’re probably wondering, why focus on the entrance? When the entry point is stunning it builds a positive mood and helps individuals select exciting themes for events.
For instance, if you design the entrance of a historic barn with classic floral arrangements, clients can choose between boho chic, vintage romance, and rustic themes. Like most venues in the area, you can make the architecture of manors or barns the focal point with subtle lighting.
You may also design an entry path that feels exclusive by adding a red or white carpet with stanchions and velvet ropes on the side.
An urban or modern venue in Colchester or Braintree could have a tunnel-like entrance with LED lights illuminating the way. Or an entry with elaborate sounds and neon signs.
You can create a themed entry with balloon or floral arches, customized backdrop photos, or light-up numbers or letters.
Making event sites in Essex look their best involves customizing venues. It’s about telling the town’s story through art, decorations, and surroundings to give guests something they’ll talk about for ages.
What you can do to achieve this goal is simple. Combine Essex’s unique character in spaces with expert photography, and dramatic entrances.
